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SELLING
POINTS: WHO
WILL BUY IT? You
can assemble and promote complete imaging solutions, or prospect for add-on sales
to customers like these: - Commercial
users who need quick, easy, consistent, durable and high quality photographic
prints from digital sources like scanners and digital cameras, e.g. real estate,
insurance, jewellers, security firms, dealers in used items like cars, antiques
or art, events and functions organisers, tourism and adventure operators, novelty
digital photo printers.
- Personal
users who need a simple, fast method of converting collections of slides into
prints, or making photo quality copies of digital images for standard photograph
albums and giving to family and friends.
STEADY
REVENUE STREAM You benefit because purchasers
will come back to you for the custom media packs (paper/stickers and ink) over
and over for a long period. InkJet printer customers often pay you once for the
printer and then get all their consumables from office supply stores. With HiTi,
you get the ongoing high margin business. PHOTOGRAPHIC
QUALITY It uses dye diffusion thermal printing technology (traditionally
only available in top end professional graphics printers) to produce outstanding
results. PLASTIC SEALED
Every photo print has a clear plastic coating that makes it durable and water
resistant, excellent for clients who need to handle the photos and show them to
customers/staff/associates. Mini stickers are available too, and the plastic coating
is essential to keep them looking good no matter what they’re stuck to. EASIER
OPERATION Unlike general-purpose inkjet printers, the HiTi does not require
complex setting of colour modes, resolutions and media type – you simply choose
your image and print it. Routine commercial users will value this quick, consistent,
simple operation. FIXED
COSTS Every media pack of paper and ink prints exactly 50 copies. Business
customers will appreciate the predictable usage cost. ATTRACTIVE
UPSELL If you’re supplying digital imaging solutions like scanners or
digital cameras, the HiTi Printer’s clarity of function makes it an obvious add-on
to the package. |
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